UCLA School of Law, J.D. (2001)
University of California, Los Angeles, B.A. (1997)
(magna cum laude, Phi Beta Kappa)
When Carrie joined Hershner Hunter in 2008 she brought with her both large law firm business transactional experience as well as experience being corporate in-house counsel. Carrie’s practice is focused on providing businesses with general business and intellectual property legal advice. She helps clients buy and sell corporate assets and ownership interests, structure contracts with customers and suppliers, explore opportunities with potential business partners, and keep proprietary business information and practices protected. She also helps with corporate formation and choice of entity decisions as well as offering ongoing business and intellectual property planning advice.
In addition to her experience as a general business lawyer, Carrie also has expertise in these specialized transactions:
- Acquisition and sale of businesses and business assets, including intellectual property rights
- Inventory, equipment, personal property, trade secrets and source code
- Brands, trademarks, copyrights, and patents
- Manufacturing, supply and distribution agreements
- Technology transactions and related agreements
- Software as a service and cloud computing related contracts
- User generated content and hosting services agreements
- Creation of privacy policies, website terms of service and end user license agreements
- Internet and mobile application licensing
- Software maintenance agreements and service level agreements
- Publishing and media related transactions and agreements
- Publishing contracts – traditional and digital
- Digital content development, marketing and licensing
- Digital Millennium Copyright Act related issues
- Online and mobile advertising contracts
- Work-for-hire agreements
- Copyright and trademark licensing and assignment of rights contracts
- Entertainment related transactions and agreements
- Sale of motion picture, ancillary and subsidiary rights
- Video game development
- Film production related contracts
- Celebrity endorsement deals
- Merchandising agreements
- Trademark clearance, registration and renewal
Carrie began her business law practice representing high-tech and life science technology companies in a wide range of corporate, securities and commercial matters. Carrie advised clients on all aspects of business and technology law matters, including corporate formation, venture capital financing, mergers and acquisitions, corporate governance, collaborative research and development activities, clinical trials, supply, distribution and manufacturing activities, general protection of patents, copyrights, trademarks and trade secrets, and technology licensing and acquisition activities. She also worked with clients in creating form license, non-disclosure and distribution agreements, and assisted companies in licensing technology from universities and research institutions for use in the private sector. Her clients were from a wide range of industries, including biotechnology, specialty pharmaceutical, medical device, chemical, coal processing, software, wireless communications, and other high technology industries.
Carrie has also spent a significant amount of time advising companies from the inside. During her time as in house counsel, Carrie worked side-by-side with her business colleagues on a wide range of legal issues including acquisition of new lines of business, negotiation of agreements for custom software development, value added resale, database solutions, hosted applications and cloud computing, data mining, software publishing, outsourcing, and use of independent contractors. She also provided advice on legal issues related to strategic acquisitions and partnering, game development, product branding, online web store sales, advertising and privacy law compliance, and protection of patents, copyrights, and trademarks.
Carrie currently serves on the Board of Directors for several local non-profit organizations, including Parenting Now! and Junior Achievement. Both organizations focus on enriching the lives of children and young adults.
Carrie’s family is originally from the Pacific Northwest. Carrie and her husband moved to Eugene in 2008, and they now enjoy exploring the Northwest with their young son. Carrie loves to cook, bake, read, and downhill ski. Carrie is also a dedicated yoga practitioner.